Case Study – The Role of an Outsourced Finance or Bookkeeping Service in Starting Your Business

If you’re grappling with when to engage outsourced CFO services in your start-up journey, as some of our clients were when we first met them, this video will show you what you need to do to set yourself up for success . 

In this short video , CFO Alison Vine discusses the significance of an outsourced finance and bookkeeping service in assisting starts up to navigate expansion and enjoyed success.

Get in touch today.


5 Reasons your Start Up needs a CFO

Do you know when to bring a CFO into your team?  

As your business grows, financial management can become more complex.  

In our 2-part blog series, we explore the need for a CFO and when to bring in an outsourced CFO. While smaller businesses may not require a full-time CFO, having access to an experienced professional early on, can be very beneficial.  

Read Part One  

Outsourced CFOs can provide valuable expertise and guidance on budgeting, fundraising, cash flow management, compliance with financial regulations, and strategic decision-making.  In part two we present you with a handy checklist of questions to determine when is the right time to bring in an outsourced CFO. 

Read Part Two  

To learn more about how Square Penny can help you and your business grow, get in contact with us, on 1300 472 412


Client Success Story

At Square Penny, we are dedicated to delivering outstanding service and value to each of our clients. We take great pride in making a meaningful impact on their lives, just as we did with Tim Chivers, which motivates us to strive for excellence in all that we do.

We sincerely appreciate the kind words from Tim and the team at M+G Electrical and Communications.


Getting to Know – Square Penny CFO – Michelle Menelaws

Meet our CFO, Michelle Menelaws, BBus(Acc), CA 

Michelle is a distinguished Chartered Accountant and Finance Manager and serves as an integral member of the management team at Square Penny.  

With more than 20 years of experience in the finance industry, including over a decade in the legal sector, Michelle possesses the expertise and fortitude to manage intricate tasks with ease.  

Leveraging her extensive knowledge, Michelle excels in delivering bookkeeping solutions, optimising operational processes, and providing strategic planning and direction for SME’s.  

When she’s not at work, Michelle enjoys coaching her daughter’s netball team and going on family bike rides during weekends.   You’ll also learn some fun facts from our sit down with Michelle, such as her favourite meal is a Massaman curry, singing karaoke is her hidden talent (we’ll keep that mind for our next social gathering!) and considers a day at the beach followed by a BBQ with friends and family as an ideal way to spend a day off work!  

Find out more fun facts about Michelle.


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