Not just bookkeepers. We’re your financial growth partners.
Trusted by Australian SMEs for over 15 years to deliver reliable bookkeeping, strategic guidance, and complete peace of mind.
How Square Penny began.
What started as one founder helping SMEs get control of their numbers has grown into a nationally trusted team backed by strong systems, expertise, and a commitment to helping businesses thrive.
Square Penny brings on its first team member, laying the foundation for long-term growth.
A meaningful moment early in the journey that confirmed the demand for quality bookkeeping.
Responding to client demand, expanded from bookkeeping to strategic financial leadership and executive-level decision support.
Established clear direction for growth and long-term success through operational efficiencies, streamlined client onboarding, and embedding core cultural values across the company.
Expansion beyond Victoria marks the shift toward a national presence. Sqaure Penny also rebranded to reflect expanding services and growth as a strategic financial partner.
The first CEO joins the company, strengthening leadership and strategic focus. Square Penny also secures $500k in new business across 2021 and 2022.
Successfully delivered on growth targets and operational goals, enhancing client service delivery while establishing a foundation for continued expansion.
The team reaches a new scale, supporting an increasingly sophisticated client base across Australia. The first ‘Get It Done Day’ reinforces the company’s culture of action and efficiency.
The Square Penny difference.
Businesses choose Square Penny because we blend technical precision with practical, forward-looking guidance. Our team doesn’t just keep your books in order – we help you understand your numbers, make better decisions, and grow with confidence.
Uncompromising attention to detail
Proactive support, not reactive fixes
Clear reporting, zero confusion
Personalised support, every step of the way
The principles behind how we work.
Our work is guided by principles that keep your business at the centre of every decision. These aren’t slogans – they’re the standards we hold ourselves to in every interaction and every report we deliver.
Integrity in every decision
Clients trust us with their financial foundations, and we honour that with honesty and accountability.
People first, always
Relationships matter. We listen, support, and prioritise the wellbeing of the businesses – and humans – we work with.
Continuous improvement
We’re committed to learning, refining, and adopting better ways to deliver higher value every year.
Community minded
From industry groups to local business networks, we actively contribute and share knowledge to help others thrive.
Your dedicated partners in growth.
Behind every successful client outcome is a diverse team of financial specialists, bookkeepers, and CFO advisors who work collaboratively across Australia.
Damian Scodella
Founder | CEO | Head of Business Development
Damian founded Square Penny over 15 years ago and brings 30+ years’ experience across finance, operations, and business strategy. Known for his focus, honesty, and problem-solving mindset, he drives strong client outcomes and remains active in the business community through facilitation, leadership, and networking roles.
Michelle Menelaws
Senior Manager | Head of Talent Acquisition | Virtual CFO
Michelle is a Chartered Accountant with over 20 years’ experience in financial reporting, budgeting, and cash flow management. As part of the senior leadership team, she improves systems, mentors staff, and delivers efficiencies that strengthen business performance across diverse industries.
Meisha Davies
Senior Manager | Head of Systems | Virtual CFO
Meisha is a senior Finance Manager with over 20 years’ experience in reporting, budgeting, forecasting, and managing month-end and year-end processes. Known for her clarity and precision, she communicates complex financial insights that support confident, strategic decision-making across diverse industries.
PJ Chan
Senior Manager | Head of People & Culture | Virtual CFO
PJ is a Chartered Accountant with over 10 years’ experience across financial services and automotive sectors. She excels in analysis, budgeting, and process improvement, bringing an energetic, proactive approach that strengthens team performance and delivers clear financial insights to senior leadership.
Angela Fallet
Senior Manager | Head of Learning & Development | Virtual CFO
Angela is a Chartered Accountant with deep experience translating complex financial data into clear, strategic insights. Known for her precision in reporting and financial modelling, she brings analytical rigour, collaborative leadership, and reliable project delivery to every engagement.
Georgina Joyce
Sales & Marketing Coordinator
Georgina blends educational expertise with strong business acumen, bringing exceptional communication and project management skills to every engagement. With experience in training, software implementation, and client leadership, she delivers organised, high-quality outcomes supported by a collaborative and professional approach.
Hayley Watson
Assistant Accountant | Team Leader
Hayley brings energy, initiative, and a passion for innovation to her role. As our Xbert and HubDoc specialist, she drives process improvement and supports team performance, consistently delivering high-quality outcomes with a proactive, solutions-focused approach.
Erin Markovic
Financial Accountant | Senior Bookkeeper
Erin brings extensive finance and accounting experience from Australia and the UK, spanning bookkeeping, financial management, and superannuation. With strong technical capability and business ownership experience, she blends commercial insight with meticulous execution to consistently deliver high-quality outcomes for clients.
Maria Pavone
Senior Bookkeeper
Maria is Square Penny’s longest-serving team member with more than 30 years’ experience and is a highly skilled bookkeeping professional. Her passion for systems, accuracy, and continuous learning makes her an invaluable asset who consistently delivers precise, efficient, and reliable outcomes.
Jenny Glanville
Senior Bookkeeper
Jenny brings extensive bookkeeping experience, a calm approach under pressure, and a proven ability to resolve even the most complex financial records. Her precision, reliability, and positive attitude make her a valued team member who consistently delivers clarity and exceptional client outcomes.
Kate Hartley
Senior Bookkeeper
Kate brings extensive real estate experience and a strong business background to her role, making her an invaluable member of the team since 2015. Known for her precision, reliability, and balanced approach to work and family, she consistently delivers high-quality outcomes that clients trust.
Kelly Cabrera
Senior Bookkeeper
Kelly brings extensive finance experience across multiple industries, delivering exceptional accuracy and efficiency in every task. A dedicated team member for five years, she’s known for her collaborative spirit, upbeat personality, and commitment to going the extra mile for clients.
Lisa Seufert
Senior Bookkeeper
Lisa brings strong expertise across finance and payroll, with experience in reporting, onboarding, and payroll processing using Xero and FastTrack. Her versatile skill set and global perspective – shaped by a year in Germany – make her a valuable and adaptable member of the team.
Lucy Gavriel
Senior Bookkeeper
Lucy brings over 15 years of experience and a strong work ethic, quickly becoming a trusted partner to her clients. Known for her precision, proactive approach, and ability to streamline processes, she consistently delivers clear insights and meaningful business improvements.
Darren Millar
Senior Bookkeeper
Darren is an experienced bookkeeper and accounts manager with over a decade of expertise across diverse industries. Known for his accuracy, reliability, and problem-solving skills, he manages BAS, payroll, reconciliations, and day-to-day accounts with efficiency that consistently supports business performance.
Michelle Coomber
Senior Bookkeeper
Michelle brings over 20 years of administration and bookkeeping expertise, supporting daily operations across multiple businesses. Skilled in payroll, accounts, and reconciliations across MYOB, Xero, and Reckon, she pairs precision with proactive problem-solving. Outside work, she stays active with gym sessions and reformer pilates.
Tracey Wester
Senior Bookkeeper
Tracey is a Senior Bookkeeper with strong financial acumen and a diverse background spanning warehousing, marketing, events, and administration. Her broad operational insight and meticulous approach allow her to deliver reliable, high-quality bookkeeping that supports smoother processes and better business outcomes.
Stephanie Ricketts
Bookkeeper
Stephanie is an operations-focused management professional with experience across hospitality, construction, and industrial services. She excels at streamlining workflows, managing teams, and overseeing payroll and bookkeeping with efficiency and accuracy, bringing reliability, organisation, and steady leadership to every environment.
Clare McMahon
Bookkeeper
Clare is known for fostering a positive culture and bringing out the best in those around her. With extensive experience in bookkeeping and administration, she delivers consistently strong results through her collaborative approach, technical expertise, and unwavering commitment to client outcomes.
Louise Murphy
Bookkeeper
Louise is an experienced accounts professional with strong skills across Xero, MYOB, NetSuite and ZoneCapture. Known for her accuracy, communication and sound judgement, she supports clients with reliable financial management and a proactive, detail-driven approach.
Claire Hopkins
Bookkeeper
Claire combines her background in education with formal bookkeeping qualifications to deliver meticulous, client-focused support. With strong analytical skills and clear communication, she brings a fresh perspective, reliability, and genuine enthusiasm to the team as she builds her career in finance.
Menjie Cayron
Bookkeeper
Menjie brings experience across bookkeeping, accounts payable, and administration, supporting clients from multiple industries with accuracy and initiative. Known for her adaptability and problem-solving mindset, she ensures smooth financial processes. Outside work, she enjoys fiction, discovering new spots, and everyday inspiration.
Aubrey Millan
Bookkeeper
Aubrey is a detail-oriented bookkeeper with experience across government and private-sector finance. She helps businesses stay organised and financially confident through accurate reporting and steady support. Outside work, she enjoys playing guitar and running, embracing the belief that small daily improvements create big results.
Diana Sabal
Bookkeeper
Diana brings strong attention to detail and a passion for organised systems to her role as a bookkeeper. She’s continually expanding her skills and contributing to accurate, reliable financial records. Outside of work, she enjoys time with her dogs and a balanced, simple lifestyle.
Supporting growth-focused SMEs across Australia.
We partner with growth-driven SMEs that want accurate numbers, clearer direction, and a finance team they can rely on. If your business is scaling, evolving, or needing structure, we’re built to support you at every stage.
Why businesses choose Square Penny.
Work with a finance team that gives you accuracy, clarity, and the confidence to make smarter decisions – not just reconciliations.
No more guesswork
You get accurate, timely reporting every month – so you always know exactly where your finances stand.
Fast, clear communication
Your questions are answered quickly, with practical, jargon-free guidance that reduces financial stress.
Insight that drives growth
We help you plan ahead with budgeting, cash flow and strategic advice – not just record the past.
More time for what matters
We take full ownership of the financial workload, freeing you to focus on running and growing your business.
Take control of your finances with clarity and confidence.
Your finances deserve clarity, not complication. Turn last year’s numbers into this year’s strategy.
Spot the gaps before they cost you.
Get our free SME Financial Health Checklist – a 10-point guide every business owner should review before the next BAS quarter. Quick, practical, and created by CFOs who know what growing businesses really need to stay on top of their numbers.